The After Standard

The After Standard is the selection system behind MEENSE.

The after tells the truth.

A product does not earn its place because the ad sounds impressive. It earns its place because something useful becomes different after the product is used.

The five filters

Clear Before. The starting problem or friction should be easy to understand.

Meaningful After. The result should matter in the customer’s routine.

Visible Proof. The mechanism or outcome should be demonstrable without inflated claims.

Fast Recognition. The value should become understandable quickly.

Lasting Worth. The product should have a reason to remain useful after the novelty disappears.

If the after isn’t meaningful, it isn’t MEENSE.